Case Study: Connecting Home Buyers with the Right Builders

Client Overview

Our client simplifies the journey of building a new home, helping individuals navigate the often complex and high-stakes process. By connecting aspiring homeowners with the right location and the most suitable builder, they ensure a smoother and more informed home-building experience. However, launching the business posed significant challenges—not only in developing the technology, website, and platform but also in crafting a scalable, high-impact sales and marketing strategy.

Strategic Approach

To set the foundation for success, we designed and executed a robust marketing and sales strategy.

1. Website Development & Brand Authority

   • We built a high-performing website to act as the primary resource for first-home buyers.
   • The site was optimised to provide educational content at every stage of the home-buying process.
   • Engaging resources such as blogs, FAQs, and downloadable e-books were developed to empower potential buyers with knowledge and confidence.

2. Omnichannel Marketing Strategy

   • We leveraged multiple marketing channels, including search engines, social media, traditional media (radio, print, and press), and direct partnerships to rapidly reach first-home buyers.
   • Our content mix included video, social media posts, and time-sensitive promotional incentives to boost engagement and lead generation.

3. CRM & Inbound Marketing Integration

   • HubSpot was implemented as the core CRM to manage and nurture leads across short-, medium-, and long-term timelines.
   • Email marketing, automation, and inbound content strategies were used to improve customer experience and retention.

Marketing Initiatives

A combination of digital and offline strategies was deployed, including:

• Paid Advertising: Google Ads, website and social media retargeting, and Realestate.com.au campaigns.
• Social Media & Content Marketing: Organic and boosted posts, casual videos, competitions, polls, and influencer collaborations.
• Email & Lead Nurturing: Targeted campaigns, bi-monthly newsletters, and automated follow-ups.
• Traditional Marketing: Radio, above-the-line advertising, onsite signage, and print media.
• SEO & Authority Building: Blog content, FAQs, testimonial videos, and lead capture tools such as calculators.

Results

• Database Growth: Consistent month-over-month increase in leads.
• Brand Consistency: Strong, unified branding across all marketing channels.
• Social Media Impact: Established presence with sustained audience engagement and follower growth.

By implementing a strategic and scalable marketing plan, our client successfully positioned itself as a trusted guide for first-home buyers while driving measurable business growth.

Take the Next Step in Your Growth Journey

Looking to build a powerful, scalable marketing strategy for your business? Fill out the form below to connect with our team and discover how we can help you generate leads, build your brand, and accelerate growth.

We collaborated on this project with our trusted strategic partner, Staircase Marketing. Visit their website to see how they specialise in driving success for businesses just like yours.

Let’s build something great together—get in touch today!