Case Study: Driving Growth for a Leading RegTech Business

Client Overview

Our client, an award-winning regulatory technology (RegTech) company, specialises in financial crime risk and compliance assessment solutions. Despite their industry-leading expertise, they had been operating without dedicated internal or external marketing support for an extended period. As the company expanded, the CEO found himself overwhelmed with a growing workload, while the sales team required structured marketing support to drive engagement and conversions.

Challenges & Strategic Goals

Recognising the need for a structured marketing framework, we stepped in to establish a comprehensive strategy. Our primary objectives were to:

• Reignite marketing efforts by prioritising key outstanding tasks.
• Develop a scalable strategy that would support diverse industries and geographical markets.
• Enhance lead nurturing to guide prospects seamlessly through the customer journey.
• Provide ongoing marketing support to reinforce brand awareness and drive engagement.
• Enable the sales team with the tools and content they needed to convert leads effectively.

Strategic Implementation

To meet these goals, a multi-faceted marketing strategy was implemented, encompassing:

• Lead Nurturing & Content Development

  • Creation of 15 tailored nurture sequences for website inbound enquiries and outbound campaigns.
  • Development of 9 eBooks as lead magnets for the website, email campaigns, and digital advertising.

• Sales & Marketing Optimisation

  • Regular sales and marketing performance reporting for data-driven decision-making.
  • Development of brand guidelines to ensure a consistent identity across all channels.
  • Continuous sales enablement support, including banner ads, brochures, reports, and pull-up banners.
  • Case studies and client interviews to strengthen credibility and thought leadership.

• Digital & Social Media Marketing

  • Email marketing campaigns covering product updates, newsletters, and seasonal messaging.
  • Social media management across LinkedIn, Facebook, and Twitter, including LinkedIn Newsletters.
  • Online advertising, including targeted LinkedIn Ads.

• Engagement & Awareness Initiatives

  • Development of animated videos to enhance brand storytelling.
  • Regular award submissions, resulting in multiple industry accolades.
  • Webinar development to support product demonstrations and education.
  • Creation of a comprehensive chatbot to improve website engagement.

• Website & Presentation Enhancements

  • Website enhancements, including pop-ups, curtains, and landing pages for lead capture.
  • Presentation development for pitches and investor relations.

Results

The implementation of this strategic marketing plan led to remarkable business growth and engagement:

✅ Website Traffic: +194% since January 2023
✅ Social Media Growth: +17% increase in new followers since January 2023
✅ Inbound Database Expansion: +41% growth since January 2023

Looking to Elevate Your SaaS Business?

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We collaborated on this project with our strategic partner, Staircase Marketing. Visit their website to learn more about their expertise in strategic marketing solutions.

Let’s build a results-driven strategy together—contact us today.