HubSpot Sales Hub Pricing Australia: Plans, Seats, Contacts & Costs (2025)

Pricing last checked: 12 Aug 2025 (AEST). Always confirm live AUD rates on HubSpot’s Sales pricing page before purchasing.

HubSpot Sales Hub pricing isn’t just a single number. Your total depends on which seats you buy, the tier (Starter/Pro/Enterprise), whether you go standalone or bundle, and newer usage-based features that consume HubSpot Credits. This guide explains the moving parts so you can budget with confidence, then pick the right mix for your team. For live AUD figures, check HubSpot’s pricing page. 

Sales Hub pricing in a nutshell (AU)

At a glance, Sales Hub is priced per seat (with view-only seats available in paid portals) across three tiers — Starter, Professional, Enterprise. The newer seats model removed legacy seat minimums and added Core and View-only seat types so you can right-size access.

At-a-glance starting prices (AUD, billed annually):

• Starter: AU$22/seat/month
• Professional: AU$126/seat/month
• Enterprise: AU$220/seat/month
• View-only seats are for stakeholders who only need visibility; reserve paid seats for people doing the work. Validate current figures on HubSpot’s Sales pricing page in AUD. 

What actually drives the price (seats, tiers, bundles, credits)

Seat types (Core, Sales, View-only)

• Sales seats unlock Sales Hub features for active sellers.

• Core seats provide editing access to the Smart CRM and purchased hubs (commonly used by admins/Ops).

• View-only seats allow visibility without edit rights (handy for leadership).
  Right-sizing seat types is the fastest way to avoid overspend.

Tiers (Starter, Professional, Enterprise)

Starter, Pro and Enterprise scale features (automation depth, forecasting, sequences, playbooks, permissions, etc.). Confirm features and AUD on the Sales Software Pricing page before buying.

Bundles vs standalone

If you need multiple hubs (e.g., Sales + Service + Content+Marketing), a Customer Platform bundle can reduce your total bill. Always compare standalone Sales to a bundle quote in AUD.

HubSpot Credits (usage-based features)

From June 2025, paying customers on the seats model receive a monthly allocation of HubSpot Credits to use certain usage-based features (e.g., Customer Agent, enrichment). Monitor usage and top up if needed. 

How to estimate your cost (quick framework)

1. List users by role → who sells daily (Sales seats), who configures/admins (Core), who only views (View-only). 

2. Pick the tier → Starter vs Pro vs Enterprise based on must-have features (automation, permissions, forecasting/CPQ). 

3. Check bundles → if you’ll also use Service, Marketing or Content hubs, compare Customer Platform bundles to standalone Sales.

4. Account for Credits → if you’ll lean on AI/enrichment, add a small buffer for Credits beyond the monthly allocation. 

5. Include onboarding → either with HubSpot or a certified partner; scope avoids rework and hidden costs later.

Onboarding & implementation costs

For Pro/Enterprise, plan structured onboarding to configure users/teams/permissions, pipelines, automation, integrations, data migration, and dashboards. Done right, it pays for itself in time-to-value and prevents licence creep.

OTM Sales Hub onboarding — starts from $3000.

Ways to keep your bill down (without losing capability)

• Right-size seats: give View-only to leadership; reserve Sales/Core for users doing the work.

• Compare bundles early: if you’re adding Service or Content soon, a Customer Platform bundle may be cheaper than piecemeal upgrades.

• Watch Credits monthly: monitor usage; buy more only if you need to.

• Implement properly: organised permissions, pipelines and automation reduce wasted seats and admin time.

• Quarterly review: adjust seats as headcount and process change.

FAQs

How much does HubSpot Sales Hub cost in Australia?
As a guide (billed annually), Starter starts at ~AU$22/seat/month, Professional at ~AU$126/seat/month, Enterprise at ~AU$220/seat/month. Always confirm current AUD on HubSpot’s Sales pricing page before buying.

Do I pay per user?
Yes. Sales capabilities are tied to Sales seats. Use Core for admins/Ops and View-only for stakeholders who only need visibility.

Is a bundle cheaper than Sales Hub alone?
Often, if you need multiple hubs. Compare standalone Sales to a Customer Platform bundle quote in AUD.

What are HubSpot Credits?
A monthly pool to power usage-based features (e.g., Customer Agent, enrichment). Included amounts vary by subscription; you can buy more if needed.

Do I need onboarding for Sales Hub Pro/Enterprise?
Strongly recommended. Proper setup (users, permissions, pipelines, integrations, reporting) speeds adoption and prevents rework.

Ready to choose?

Book a 30-minute Sales Hub Discovery Call — we’ll map seats, tier, and the quickest route to value.